Public relations in the EuroBionet project: theory and practice
- Publikations-Art
- Kongressbeitrag
- Autoren
- Ansel, W., Klumpp, A., Klumpp, G.
- Erscheinungsjahr
- 2004
- Veröffentlicht in
- Urban Air Pollution, Bioindication and Environmental Awareness
- Herausgeber
- Klumpp, A., Ansel, W., Klumpp, G.
- Verlag
- Cuvillier Verlag , Göttingen
- ISBN / ISSN / eISSN
- 3-89873-078-0
- Seite (von - bis)
- 175-183
- Tagungsname
- EuroBionet 2002 Conference on Urban Air Pollution, Bioindication and Environmental Awareness
- Tagungsort
- Hohenheim
- Tagungsdatum
- 05.11.2002
- Schlagworte
- Bioindikation, Marketing, Umweltbewußtsein, Umweltbildung
EuroBionet is an innovative Pan-European project which combines scientific investigation and communicative measures in the field of bioindication research. Within the last three years, 12 cities (Edinburgh, Sheffield, Copenhagen, Düsseldorf, Ditzingen, Nancy, Lyon, Klagenfurt, Verona, Barcelona, Valencia, and Glyfada/Athens) in eight European countries joined the network and made use of the special advantages which bioindicator plants offer to public relations.
The basic communications concept of EuroBionet was created by the brand marketing company Interbrand Zintzmeyer & Lux and covers all important planning steps from the selection of the target groups up to the practical application of different communicative instruments. The manifold experiences of this pilot project contribute to a discussion which becomes more and more important: The integration of public relations in scientific research!