What Drives Customer Value? Evidence from Professional Services
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Koof, C./Büttgen, M.
- Year of publication
- 2014
- Published in
- Proceedings of AMA SERVSIG conference June 13-15
- Conference name
- AMA SERVSIG
- Conference location
- Thessaloniki, Greece
- Conference date
- June 13-15, 2014
Involved persons
Involved institutions
- Business Administration: Corporate Management
- Institute of Marketing & Management
- University of Hohenheim
- Faculty of Business, Economics and Social Sciences
- Faculties