Do we Lead our Employees and Customers to (Un)Intended Behaviors? Eine Analyse divergenter Auswirkungen von Verhaltenssteuerungen (Dissertation)

Involved institutions

• Business Administration: Corporate Management
• Institute of Marketing & Management
• Faculty of Business, Economics and Social Sciences
• University of Hohenheim

Projects in the course of the publication

• Experimental Investigation of Compensation Schemes and Management by Objectives in the Financial Service Industry: A Situational Judgment Test of Sales Orientation