Rolle der Kundenintegration im Servicetransformationsprozess
- Publication Type
- Book chapter
- Authors
- Koof, C./Hepp, M./Büttgen, M./Hadwich, K.
- Year of publication
- 2016
- Published in
- Servicetransformation. Forum Dienstleistungsmanagement
- Editor
- Bruhn, M./Hadwich, K.
- Pubisher
- Springer Gabler , Wiesbaden
- ISBN / ISSN / eISSN
- 978-3-658-11096-3
- Page (from - to)
- 451 - 479
Involved persons
Involved institutions
- Business Administration: Corporate Management
- Institute of Marketing & Management
- Faculty of Business, Economics and Social Sciences
- University of Hohenheim
- Faculties